We talked about the challenges and potential of the digital transformation, new technologies and the need for new business models with Martina Koederitz IBM Global Industry Managing Director, Industrial and Automotive.
Béatrice Guillaume-Grabisch – Digital Transformation is a mutual task
We see digitalization as an opportunity for a better understanding of the consumer: What do consumers really want? Which trends do they follow? Which experiences do they share with their peer groups? Digitalization brings us closer to the consumers.